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Research papers

Service quality management

The banks that do well in the 1990's will be those which re-discover the customer and start to manage customer service. Customers tend to define service quality by what is spoken, heard or seen in their encounters with the bank. The 'service...

Catalogue: Seminar 1988: Research For Financial Services
Author: David Ballantyne
June 15, 1988
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Citation

Ballantyne, D. (1988a, June 15). Service quality management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/service-quality-management